Blog content is just one of the many things you need to think about when it comes to
growing a following online. When we apply this to being an entrepreneur, not only do
blog posts help keep your content fresh, but it encourages Google to rank your website
higher when it comes to looking at searchable data. I’m sure we’ve all heard that term
SEO (search engine optimization)! Posting regular blog posts can also encourage
potential customers to come back and check in on your site and it provides content to
share on all social media platforms (Facebook, Instagram, Pinterest, etc). Most
importantly, blogging puts a voice to your business. In this busy, endless-amount-of-
options world we live in, people are more apt to purchase or be loyal to businesses they
trust and feel connected with. So don’t be shy!
This all sounds great, but when it comes to being efficient in creating regular blog posts,
where do you start? We’ve come up with some simple ways to help your blogging go
further, with less effort.
Think, Brainstorm, Plan
Unless you work incredibly well under pressure, coming up with your blog post topics
ahead of time is key. Plus, its hard to be creative on the spot – so when you get on a roll
with content ideas and things you think would be timely throughout the year for your
business (think holidays, seasons or use your keyword research for better reach) then
By coming up with a content calendar and having it clearly laid out (and written down)
you will not only be more apt to stick to it, you’ll also have more of a structure for other
marketing methods. Whether that is product promotion, newsletter layouts or social
This is also a great time to think of how much time you actually have to dedicate to this
task – be realistic, falling behind after a few weeks will only be a lack of motivation to
continue. Having a reliable schedule will also help your readers tune in for regular
Work with Guest Bloggers
Not sure you have the time to write a weekly or monthly post? Seek out some help.
There are plenty of writers out there that would be happy to get some extra work. If
you’re not able to pay for content, why not offer it out there to other bloggers who are
trying to get their following up or need writing experience – students for example.
Create a Style Guide
This may seem a little off-putting at first, but once you put in the time upfront a style
guide will pay off in the long run. Make sure your fonts are consistent and you have
specifically set headers to break up lengthy posts. Your blog photographs should also
have a size guideline (and should be properly labeled to help with search ability). Ensure
the back end of your blog has categories that will help not only readers navigate, but
improve your SEO. A style guide also includes things like the length of posts and can
include tips to help you come up with a catchy title to grab people’s attentions. You’ll
want to include a list of keywords in this style guide that pertain to your business to
ensure that the blogs do help you gain the right customers. Once you have everything
clearly lined out, it will make writing these posts for you (or guest bloggers) easier!
Variety is the Spice of Life (or Blog Posts)
All of the above being said; don’t underestimate the quality of content these days. You’ll
want to stay current and relevant – try searching the news and current viral events to
help you stay near the top of people’s newsfeeds. Try and think of what you like to see
in your social feeds and what makes you click on a post. Is it because of a grabbing
photo/video, or the promise to find ‘6 easy ways to spend less on jeans’? Use what you
think works best – and believe us, it’s a lot of trial and error at first. Making sure your
content is varied will also ensure that you don’t fall victim to keyword cannibalization
(which would happen if you write about the same topics time and time again).