Growing a business is like planting the perfect garden. It takes time, hard work and all of those special elements (or details) need to come together consistently in order to grow. Since working for yourself is the fastest growing goal for the working class, we wanted to help! What better way to kick off spring than by comparing being an entrepreneur to a favourite pastime?
They Can be Hard to Grow
Have you ever tried growing beets? Or how about basil? It’s tough, right? Just when you think you’ve got a handle on it, whoop, there it goes. Now how about growing your Instagram followers? Or working hard to get a regular client base and stay consistent with your product/brand/service. This is the same feeling. At first you’re keen, eager and ready to give it a 110 per cent. It works too, as long as you see the results. But it’s not easy, something all entrepreneurs will overlook at one time or another. Just remember its okay to take a step back and go back to the simple things you can control. Tackle one thing at a time, and give it your all.
It Takes a lot of Hard Work
There are a lot of different aspects that need to come into play when planting a garden. What size, what kind of soil, water schedule, food additives, does it need light or shade, the list goes on. The same goes for running a business. Do I spend money on this now, what kind of branding message should I have, how am I supposed to be the mastermind of everything from billing and customer service to technical support. A lot of hard work and thought goes into running a successful business. It may seem like you should try and do everything yourself, but don’t be afraid to enlist some friends, family or part-time freelancers when times get too overwhelming. A fresh set of eyes or specific knowledge to one aspect of your business never hurt anyone!
Timing is Everything!
Just like planting garlic in the fall, and lettuce in the spring – timing and preparation will be key in running a business. Time management skills will be your friend when it comes to this stage. If you’ve got a lot going on, don’t be afraid to dig a little deeper into what programs or systems can help you stay organized. This also falls into place with billing, product management and marketing. Timing will be crucial in growing your business, so plan ahead if you have too. Having a solid business plan and long term goals for one year, five years, etc will help you stay on track.
Don’t Forget About Your Roots
Just like a plant has roots, our attention spans are forever changing in length and depth. These days, they are often short and buried with overwhelming thoughts. Can I keep up with the trends of taking shareable photos, coming up with a world class marketing video and being the ‘next best thing’? It’s exhausting. When these tactics start to come in and take over your mindset, you start to lose sight of what was really important to you in the first place: your business. The reason you started doing this, your passion, your blood sweat and tears. Going back to the basics and keeping true to yourself and your brand is always going to be in style: dedication and love will only help you grow and reach people who are truly going to be your number one customers.